From Lost Direction to Leading Edge: How Space and Light Digital Revived Ghost Golf’s Visual Identity

In the fast-paced world of eCommerce and fashion, especially within niche categories like performance golf apparel, content is no longer just important—it’s everything. When Ghost Golf approached Space and Light Digital, their brand was sitting in limbo: outdated product images, poor styling choices, and a disconnect between their product value and how it was presented to buyers across both B2B and B2C channels.

Their apparel told one story, but their imagery told another—one of confusion and missed opportunities. Models were miscast. Styling ignored the brand’s premium feel. Product Detail Pages (PDPs) lacked clarity, and there was no targeted messaging for any specific demographic. Ghost Golf had fallen behind in a space where visual storytelling is critical to buyer trust and conversion. But that all changed—fast.

Enter Sebastian Taheri and the Space and Light Creative Team

With over 23 years of experience in commercial photography, creative direction, and eCommerce content strategy, Sebastian Taheri—Senior Photographer and Creative Director of Space and Light Digital—took the reins. Together with our seasoned creative team, we initiated a full turnaround in under four working days.

That’s right: in less than a week, Ghost Golf’s two collections were completely restyled, rephotographed, and reimagined for a modern, high-performance golf and streetwear audience.

We brought in the right models. We corrected fit and styling errors. Our art directors infused brand personality into each scene, and our post-production team elevated the imagery to match the true retail value of the product.

The Result? A Brand Reborn

Ghost Golf was finally able to take its collections on the road—ready for trade shows, ready for online sales, and ready to speak clearly and confidently to their core demographic. Both their B2B and B2C strategies are now aligned with a fresh visual identity, supported by editorial-style photography and precise PDP imagery.

No more guesswork. No more disconnecting. Just brand-driven content that sells.

Ghost Golf’s experience is a testament to what happens when brands trust a team that understands visual language, conversion psychology, and the nuance of premium apparel presentation.

At Space and Light Digital, we don’t just shoot content—we build brands. And for Ghost Golf, the results speak for themselves.

Looking to revive your visual identity or scale your content with precision and speed?

Connect with Space and Light Digital — where creative direction meets executional excellence.

Based in Downtown Los Angeles | Serving Brands Nationwide